Democratising research and design can help organisations create more user-centric products and improve business outcomes. However, it's not always clear how to go about democratising these processes, and this topic is often a source of contention for designers.

Jobs To Be Done (JTBD) is a powerful framework for understanding why people buy and use products. At its core, JTBD is based on the idea that people "hire" products to get a job done. By understanding the job a person is trying to do, designers can create products that better meet their customers' needs.

An understanding of psychology, and how users behave and interact with digital interfaces, is something you can consider when designing. So, instead of making people adapt to our designs, we can use these key psychology principles as a guide, where our designs are adapted to people.

In the last couple of years, I’ve really embraced prioritisation frameworks. Let’s have a look at what they are, when you’d use them and why they’re useful.

Over the last 2 weeks I’ve been trying to understand my past, current and future leadership styles. By doing this, I’ve built more self awareness of my default habits techniques and behaviours. I revisit my styles over the years since progressing from an Individual Contributor (IC) design role, and identify where I’d like to move to (eventually!).

A full write-up coming soon… in the meantime, you can watch the talk here.

This year I presented at the biggest community run tech conference in WA. See what it was like leading up to the event, and what to expect if you’re thinking about doing a talk!